How to lead a communication of a brand, you cannot see?
How not to get lost in the range of 15 product lines?
Which product to choose? Such challenges where set before
us by the Dove brand for its line of hair care products.
Searching for the differentiator from the competition and
the benefits the product can offer, led us to the creation
of a virtual Dove Hair Studio on YouTube.
For the Dove brand we came up with an idea, creations
and screenplays for 24 films basing on the advanced
hair care line Dove Hair Therapy.
We created a dedicated YouTube channel where female
consumers can diagnose hair, get advice, choose the right
product and take part in the competition.
How to attract more consumers to
Burger King restaurants? Lets arrange
a special promotion for them.
King Deal with soda for one zloty is an indecently decent
offer. This is a full combo for the price so low that you
might think that the King had gone mad. But what is not
done for the fans. We have prepared a creative concept
and execution of television advertising campaign.
Communication activities were also conducted in the
restaurants and on the website of the brand.
As part of the highly set business objectives, Brico
decided to refresh the brands sales materials and
add new variants of the product, which will increase
the scale of the impact on bored consumers.
We decided not to interfere in a strongly
embedded in the minds of consumers' brand
image, but only adjust it by enhancing contrasts
and an even stronger emphasis on price
The new brand communication was supported
with a promotional lottery in stores across
Since the beginning of 2014 we have been
conducting online communication for
Castorama. Basing on the theme of
a container, we proposed to improve
coherence of all sales campaigns.
The result was a fully responsive newsletters targeted for users,
mailings, banner campaigns and sales materials on the web.
Women who choose hair care products are not brand loyal worshipers.
They primarily trust products available in hair salons, and those bought
in stores treat as lower quality, but often choose them because of the price.
For Dove Hair we prepared a strategy for building an expert
image, because so far, the brand was being associated only with
the nursing line. This has led to a strong brand communication
in print, stores and online.
Brands birthday is the perfect reason
to organize special campaigns for consumers
and a way to periodically raise sales.
For Castorama we prepared a communication
strategy and the concept of carrying out the
promotional campaign of the brand. We based
the activation on a nationwide promotional
lottery in points of sales and strong offline
The campaign, which we completed in 2013
turned out to be such a success that in 2014
we conducted it again with even greater
Alaska Plus is a high quality board for the
most demanding applications - hair dyes,
drug packaging, chocolates, health care
For the brand Alaska Plus we designed
a multilingual information service, visually
referring to the crystalline Alaska.
Increase sales and get ahead of the competition.
Castorama organized a promotional campaign under the slogan
"Prices like never before!" Aggressive pricing communication was
supported with ATL and online campaigns and two promotional
For the Datev AG brand - one of the
world's largest producers of office
software, we prepared a sales platform
for financial and accounting systems
called Symphony. Since early 2013 we
are continuously supporting sales
through online campaigns.
In Poland, the JCB brand is associated primarily with
construction machinery. Worldwide it is also the No. 1
brand of advanced manufacturing tools for
When JCB planned to enter the Polish product market,
we have created a site in which the products have
played a leading role and a massive, heavy tools
where shown as an object of mens desire. The launch
on the Polish market was accompanied by consistent
communication in the press.